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TikTok, Tariffs and Luxury’s Fake News Problem | The Debrief

A wave of TikTok videos has fuelled a narrative that luxury bags and their counterfeits are made in the same factories. BoF’s Sarah Kent joins The Debrief to unpack what this says about consumer trust, supply chain secrecy and the growing backlash against brand mythology.
TikTok screenshots
Luxury brands are under attack on TikTok from content creators falsely claiming their products are made in China. (BoF Collage)

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