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The BoF Podcast Episode 43: How SoulCycle Scales Community

Chief executive Melanie Whelan discusses how to successfully build a community around an experience and why people are key to maintaining SoulCycle’s special culture.  

On the #BoFVOICES stage, chief executive Melanie Whelan told CNN’s Derek Blasberg that people are the key to maintaining the cult-like indoor cycling company’s special culture as it grows. Read the full article and watch the video

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