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How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
How Dwayne Johnson Made a Skincare Brand Men Actually Buy
The ‘everyman’ skincare market is moving towards premiumisation, as brands like Johnson’s Papatui ditch traditional one-note marketing for a more considered approach.
China Apparel Makers Brace for Cost Hikes as Oil Price Surges
Chinese manufacturers are facing significant cost increases due to the Iran war, forcing them to absorb rising costs amid fragile global demand.
China Apparel Makers Brace for Cost Hikes as Oil Price Surges
Chinese manufacturers are facing significant cost increases due to the Iran war, forcing them to absorb rising costs amid fragile global demand.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Opinion: Online Shopping Could Be AI’s Next Victim
The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.
Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal
Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.
Ralph Lauren, Walmart Suppliers Among Winners in India-US Deal
Footwear manufacturers and apparel exporters emerged as major winners in the joint framework for an interim trade deal between the US and India.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
For These Beauty Products, It’s What’s on the Outside That Counts
Brands are designing products and packaging meant to be clicked, tapped and touched. Actually using them is beside the point.
Amnesty Says Fashion Benefits From Worker Repression
The human-rights organisation’s first-ever examination of the global garment industry alleged that major brands have been complicit in widespread anti-union abuse across their South Asian supply chains.
Amnesty Says Fashion Benefits From Worker Repression
The human-rights organisation’s first-ever examination of the global garment industry alleged that major brands have been complicit in widespread anti-union abuse across their South Asian supply chains.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Fashion’s Other AI Revolution
Even as AI marketing grabs headlines, agents powered by the technology are transforming fashion's back-office jobs at a moment when corporations are laying off staff to be leaner and more efficient.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Aerie’s No-AI Promise
The intimates brand said it’s sticking to real people, breaking from the growing number of brands using AI for content, while OpenAI’s new checkout within ChatGPT and its Sora 2 video app are set to have implications for fashion businesses.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
Nike Takes a Different Approach With KNWLS
Nike’s new sportswear collaboration with KNWLS feels like everything we wanted NikeSkims to feel like.
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.
Exclusive: Jessica Simpson Wants Back in the Beauty Game
Three years ago, the pop star saved her eponymous fashion and beauty brand from bankruptcy. Now she’s launching a new scent — and announcing her reentry into the multibillion-dollar beauty market.