Sephora
Inside Sephora’s Community Lunch at The Business of Beauty Global Forum
Executives and founders from companies such as L’Oréal, Pattern Beauty, Dermalogica, Citi, E.l.f. Beauty, Glossier, Olaplex, Tatcha and Isamaya Beauty gathered for an intimate lunch at Stanly Ranch, hosted by Sephora, to celebrate the Global Forum community.
Inside Sephora’s Community Lunch at The Business of Beauty Global Forum
Executives and founders from companies such as L’Oréal, Pattern Beauty, Dermalogica, Citi, E.l.f. Beauty, Glossier, Olaplex, Tatcha and Isamaya Beauty gathered for an intimate lunch at Stanly Ranch, hosted by Sephora, to celebrate the Global Forum community.
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
How to Rebrand Without Losing Your Fans
When growth plateaus, beauty companies may remix their logos, colour schemes and even products in the hopes of appealing to a wider audience or re-engaging their core. But finding a new brand identity can sometimes mean upsetting fans of the old one.
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
The Executive Briefing: Gen-Z Blues, Quiet Sustainability and One Big Sneaker Deal
This month, amid a lull in Trump’s trade war, two giant sneaker retailers merged, beauty’s Gen-Z strategy showed its age and fashion updated its sustainability pitch. Read on for your concise breakdown of May’s key developments from executive editor Brian Baskin.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
Drunk Elephant Was Never for Kids
The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
US Retailers Want in on K-Beauty — Again
Amorepacific’s Hanyul is the latest of a flood of K-beauty brands being scooped up by US beauty retailers as consumers clamor for Korean products in the face of price hikes.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Colour Is Gen Alpha’s Millennial Pink? All Of Them
After seeing how beauty's youngest customer has been drawn to Drunk Elephant’s bright, colourful packages, labels are pushing a string of vibrant launches to capture shoppers’ attention.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
What Happened to Pat McGrath Labs?
The brand founded by the legendary makeup artist nearly a decade ago is struggling. Once valued at over $1 billion, the line is worth a fraction of that today. Multiple rounds of layoffs, and signs of behind-the-scenes turmoil raise questions about what went wrong and how the business can get back on track.
Can You Sell Sexual Wellness Without Sex?
The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.
Can You Sell Sexual Wellness Without Sex?
The once-promising sector is now facing setbacks in the US. As mainstream retailers retreat and social media censorship restricts digital marketing, brands are rethinking their approach to retail partnerships and are finding creative ways to navigate the shift towards cultural conservatism.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
How to Get Into — And Stay In — Sephora
Top retailers like Sephora, Ulta Beauty and Target have kingmaking power in the beauty industry. Securing a spot and ensuring it goes off with a bang are becoming even more complex endeavours.
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?
Kids Are Having Birthday Parties at Sephora Now
Beauty retailers are playing host to skincare-obsessed tweens and teens on their special day. Can scavenger hunts, makeup tutorials and goodie bags create lifelong customers?