Sephora


The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.

The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.

Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.

Inside Huda Kattan's Blog-to-Brand Beauty Empire
In our ongoing series on influential bloggers and the businesses they have built, BoF speaks with Huda Kattan, the Dubai-based founder of a global beauty empire, who has over 16 million followers on Instagram alone.

Inside Milk Makeup's Formula for Success
Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.

Inside Milk Makeup's Formula for Success
Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.

Are You Ready to Replace Your Moisturiser with a Pill?
The makeup industry is trying to convince women that looking good on the outside starts from within — but it's unclear whether the products they're trying to hawk are safe and effective.

Are You Ready to Replace Your Moisturiser with a Pill?
The makeup industry is trying to convince women that looking good on the outside starts from within — but it's unclear whether the products they're trying to hawk are safe and effective.

At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

At Festivals, Fashion Taps the 'Currency of Cool'
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.

Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.

Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.

The China Edit | Chen Man, Great Mall of China, Alibaba
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Chen Man, Great Mall of China, Alibaba
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

LVMH's Sephora Picks JD.com for China Online Store, Says Fakes a Concern
Global beauty retailer Sephora launched its first online store in China on shopping platform JD.com Inc, the latest global firm to tap into China's booming e-commerce market.

LVMH's Sephora Picks JD.com for China Online Store, Says Fakes a Concern
Global beauty retailer Sephora launched its first online store in China on shopping platform JD.com Inc, the latest global firm to tap into China's booming e-commerce market.

The China Edit | Sephora Lawsuit, Black Friday, Chow Tai Fook Jewellery, Smog Masks
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

The China Edit | Sephora Lawsuit, Black Friday, Chow Tai Fook Jewellery, Smog Masks
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

Sephora Discriminated Against Asian Customers, Lawsuit Claims
Cosmetics retailer Sephora USA Inc has blocked the online accounts of scores of customers with Asian names because it suspected them of buying discount items in bulk to resell them, a new lawsuit claims.

Sephora Discriminated Against Asian Customers, Lawsuit Claims
Cosmetics retailer Sephora USA Inc has blocked the online accounts of scores of customers with Asian names because it suspected them of buying discount items in bulk to resell them, a new lawsuit claims.