Sephora


Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Macy's Plans 60 New Bluemercury Stores in 2019
The cosmetics brand, acquired by Macy’s for $210 million in 2015, has become a key part of the department store’s strategy to defend itself from online competitors and the rise of chains such as Ulta and Sephora.

Sephora Takes on Beautycon With Its Own Event
The LVMH-owned retailer is setting up a temporary space for attendees to interact with brands in a funhouse atmosphere, which it hopes will spark a social media bonanza.

Sephora Takes on Beautycon With Its Own Event
The LVMH-owned retailer is setting up a temporary space for attendees to interact with brands in a funhouse atmosphere, which it hopes will spark a social media bonanza.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.

Sephora vs Ulta: The Battle of Beauty’s Retail Giants
As high-end Sephora expands its budget offering and low-end Ulta boosts its prestige presence, the world’s two biggest beauty retailers are set for a clash.

Can Revamped Beauty Floors Save Department Stores?
Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.

Can Revamped Beauty Floors Save Department Stores?
Saks Fifth Avenue is the latest department store chain to put the beauty counter at the centre of its survival strategy.

Why Paid Memberships Are the New Loyalty
What if businesses could turn transient loyalty into something deeper and more engaging?

Why Paid Memberships Are the New Loyalty
What if businesses could turn transient loyalty into something deeper and more engaging?

Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.

Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.

Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?

Is Luxury Haircare Ripe for Disruption?
Digital media and the rise of niche players have disrupted the makeup and skincare categories. Is haircare next?

Report: Lululemon in Talks to Fill Sephora's Fifth Avenue Vacancy
Lululemon is said to be in advanced talks for a one-year lease at the store on Manhattan’s Fifth Avenue, an area that has recently been plagued by retail vacancies.

Report: Lululemon in Talks to Fill Sephora's Fifth Avenue Vacancy
Lululemon is said to be in advanced talks for a one-year lease at the store on Manhattan’s Fifth Avenue, an area that has recently been plagued by retail vacancies.

How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.

How to Build a Beauty Brand in the Digital Age
In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.

The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.

The Hygge Effect: How Beauty Is Cashing In on Cosy
The movement towards 'all things cosy' is a boon for the beauty industry, argues Sarah Brown.