Sephora


The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

The Year Ahead: Neighbourhood Stores Return
Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

Could a Department Store Take on Sephora?
Following the overhaul of what will soon be a 90,000-square-foot beauty section, Harrods is readying to open a network of standalone beauty stores.

Could a Department Store Take on Sephora?
Following the overhaul of what will soon be a 90,000-square-foot beauty section, Harrods is readying to open a network of standalone beauty stores.

Is Suburbia China’s Next Retail Gold Mine?
Beyond Shanghai’s downtown shopping meccas, suburban malls and mixed-use developments on the outskirts of the city present an exciting opportunity for brands like Calvin Klein, Nike and Sephora who have begun to put down roots here.

Is Suburbia China’s Next Retail Gold Mine?
Beyond Shanghai’s downtown shopping meccas, suburban malls and mixed-use developments on the outskirts of the city present an exciting opportunity for brands like Calvin Klein, Nike and Sephora who have begun to put down roots here.

The Great Makeup Crash of 2019
Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.

The Great Makeup Crash of 2019
Many of the largest cosmetics brands are seeing US sales drop as new rivals enter the market even as consumers spend less on makeup.

How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?

How Doctor Brands Cash In on Authority
Clinically minded skincare brands — inspired by in-office treatments and cutting-edge science — have taken centre stage on today’s exploding skincare frontier. Sarah Brown asks: Do these (generally tiny) brands pose a credible threat to the establishment?

Is Beauty Forever 21's Lifeline?
The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.

Is Beauty Forever 21's Lifeline?
The retailer recently opened its first Riley Rose beauty store in New York City, but pink branding and Gen Z favourites like Lime Crime and BH Cosmetics might not be enough to turn around the struggling fast-fashion player.

Sephora Sales Pick Up Amidst J.C. Penney Rumours
LVMH stated that the partnership between the two brands was favourable for business.

Sephora Sales Pick Up Amidst J.C. Penney Rumours
LVMH stated that the partnership between the two brands was favourable for business.

Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.

Revealed: Lady Gaga’s New Beauty Line
The singer opens up to BoF exclusively about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as the venture’s retail partner.

Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.

Lady Gaga Picks Amazon for Major Beauty Launch
The singer opens up exclusively to BoF about her highly anticipated beauty brand, Haus Laboratories, and her decision to link up with Amazon as her retail partner.

Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.

Target Takes on Sephora and Ulta With a Revamped Beauty Section
Target is updating its beauty section to showcase independent and homegrown brands, in a bid to win over young shoppers from specialty retailers.