Sephora


No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

The Next Beauty Destination? The Grocery Aisle
With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier.

The Next Beauty Destination? The Grocery Aisle
With no end in sight to the pandemic, beauty labels may need to rethink their distribution strategies. Grocery stores may be the next frontier.

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants
On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants
On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.

Why This Black-Owned Beauty Brand Doesn’t Need Sephora
Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers

Why This Black-Owned Beauty Brand Doesn’t Need Sephora
Supa Cent, founder of The Crayon Case, has grown the company into a multimillion-dollar business that’s spawned numerous copycats – without the help of investors or retailers

The Beauty Industry Joins the Corporate Reckoning on Race
Run largely by white executives, companies like LVMH, Coty and Estée Lauder preside over a vital facet of culture: ideal female beauty.

The Beauty Industry Joins the Corporate Reckoning on Race
Run largely by white executives, companies like LVMH, Coty and Estée Lauder preside over a vital facet of culture: ideal female beauty.

Sephora Pledges to Devote More Shelf Space to Black Businesses
The cosmetics giant became the first major retailer to sign onto a pledge to dedicate 15 percent of its shelf space to products from black-owned businesses.

Sephora Pledges to Devote More Shelf Space to Black Businesses
The cosmetics giant became the first major retailer to sign onto a pledge to dedicate 15 percent of its shelf space to products from black-owned businesses.

Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

Gucci Just Left the Fashion Calendar Behind. Who Will Follow?
This week, everyone will be talking about Gucci's move to a seasonless schedule, Memorial Day sales — or lack thereof — how beauty retailers will reopen stores and luxury's bet on resort dressing. Get your BoF Professional Cheat Sheet.

Gucci Just Left the Fashion Calendar Behind. Who Will Follow?
This week, everyone will be talking about Gucci's move to a seasonless schedule, Memorial Day sales — or lack thereof — how beauty retailers will reopen stores and luxury's bet on resort dressing. Get your BoF Professional Cheat Sheet.

Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.
Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.

Why Beauty Brands Need to Step Up Their E-Commerce Game. Now.
Beauty brands that have invested in building strong direct businesses could be better positioned to weather the pandemic than ones that rely on brick and mortar retailers, many of which are closed or about to go out of business.

Parisians Head Back to Beauty Stores and Salons
After exiting an eight-week coronavirus lockdown, Parisians were already making their way back to cosmetics stores and beauty parlours on Tuesday.

Parisians Head Back to Beauty Stores and Salons
After exiting an eight-week coronavirus lockdown, Parisians were already making their way back to cosmetics stores and beauty parlours on Tuesday.