Sephora
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
Can Walmart Become a Major Beauty Player?
Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.
Can Walmart Become a Major Beauty Player?
Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.
Why FaceGym Is Looking Beyond the Clinic
The company best known for facial “workouts” saw its skin care business grow online during the pandemic. A new Sephora partnership aims to bring the brand to a new set of customers.
Why FaceGym Is Looking Beyond the Clinic
The company best known for facial “workouts” saw its skin care business grow online during the pandemic. A new Sephora partnership aims to bring the brand to a new set of customers.
What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.
What’s Next for Farfetch in China?
This week, everyone will be talking about Farfetch’s earnings plus new beauty retail concepts from Sephora and Ulta.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
The Post-Pandemic Opportunity in Fragrance
After a year of booming sales, the fragrance industry is turning its attention to the post-pandemic era, where shifts in product discovery, marketing and more will dictate the sector’s future.
Sephora’s China Rivals Ready for Battle
After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.
Sephora’s China Rivals Ready for Battle
After 16 years in Mainland China, LVMH’s Sephora faces serious competition as local multi-brand players jostle for a larger slice of the country’s $51 billion beauty market.
Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.
Reinventing Luxury Retail for the Post-Pandemic Era
With e-commerce set to become the leading channel for luxury sales, brands must rethink their stores to make sure they remain relevant and profitable, writes Pierre Mallevays.
The Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.
The Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.
Case Study | Sephora’s Bid to Dominate Global Beauty Retail
Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora’s next chapter may be its most arduous yet.
Case Study | Sephora’s Bid to Dominate Global Beauty Retail
Beauty’s early retail innovator is beset by challenges across several sales channels and global markets. As rivals now look to disrupt the original disruptor, Sephora’s next chapter may be its most arduous yet.