Nike
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Nike’s Plunging Sales Reveal the Difficult Task Ahead for Incoming CEO
Sales missed expectations and the company withdrew its guidance, laying bare the challenges facing Elliott Hill as he prepares to lead the brand.
Nike’s Plunging Sales Reveal the Difficult Task Ahead for Incoming CEO
Sales missed expectations and the company withdrew its guidance, laying bare the challenges facing Elliott Hill as he prepares to lead the brand.
This Week: Nike’s Next Chapter Begins
Quarterly earnings on Tuesday are likely to paint a bleak picture, but also provide the new regime an opportunity to lay groundwork for a recovery.
This Week: Nike’s Next Chapter Begins
Quarterly earnings on Tuesday are likely to paint a bleak picture, but also provide the new regime an opportunity to lay groundwork for a recovery.
Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives
Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.
Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives
Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
Nike CEO John Donahoe to Step Down
The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.
Nike CEO John Donahoe to Step Down
The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
This Week: Fashion Week, Nike’s Shareholder Meeting and Inditex Results
The shows continue in New York and London, while Nike’s board faces off against shareholders and Inditex reports results.
This Week: Fashion Week, Nike’s Shareholder Meeting and Inditex Results
The shows continue in New York and London, while Nike’s board faces off against shareholders and Inditex reports results.
How Nike Ran Off Course | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
How Nike Ran Off Course | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.