Glossier
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses
As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
How to Talk to Customers During the Coronavirus Pandemic
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Fashion on Lockdown: What's Closed, What's Cancelled
BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
Try-Before-You-Buy Beauty Retailers Pivot in the Age of Covid-19
As the coronavirus pandemic worsens, the in-store makeovers and testers that brands rely on to win customers are suddenly no-gos. But there are alternatives.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
The Battle to Become China’s Glossier
Global brands need to up their game if they want to compete with fast-moving Chinese beauty players building billion-dollar businesses that are fine-tuned for the local market.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
Glossier Presses Pause on ‘Play,’ Rethinks Makeup Strategy
The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.
The New Rules for Going Direct-to-Consumer
With increased competition and costs mounting, the playbook for selling products direct is changing. Here's how to do it in 2020.