Glossier
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
How to Make Beauty Merch That Matters
Beauty is in the midst of “merch” madness, with brands rushing to debut branded sweatshirts, stickers and more in hopes of securing viral hits like Rhode’s lipgloss phone case. But as more brands focus on merch, making products that stand out takes a sharper strategy.
Beauty’s Opportunity in Women’s Sports
With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.
Beauty’s Opportunity in Women’s Sports
With the Paris Olympics on the horizon and viewership for women’s sports growing, the time is ripe for beauty brands to tap the power of female athletes.
Why Everyone Is in Love With Blush Again
Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.
Why Everyone Is in Love With Blush Again
Once thought of as a somewhat dowdy, staid product, younger consumers are now embracing blush, wearing multiple products, formulas and shades as part of their daily look.
Amid Black Beauty Brand Closures, Glossier Ups Financial Support
Two of the brand's previous grantees — The Established and Ceylon — which each received a $50,000 infusion from Glossier just years ago, have closed their businesses due to a rough financial climate. With fresh injections of capital, the beauty label is hoping it can help others avoid the same fate.
Amid Black Beauty Brand Closures, Glossier Ups Financial Support
Two of the brand's previous grantees — The Established and Ceylon — which each received a $50,000 infusion from Glossier just years ago, have closed their businesses due to a rough financial climate. With fresh injections of capital, the beauty label is hoping it can help others avoid the same fate.
The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets
How women are claiming their space… and their blow dry routines.
The Business of Beauty Haul of Fame: Her Hair Is Full of Secrets
How women are claiming their space… and their blow dry routines.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
How to Build a Beauty Brand That Lasts for Generations
To build a business that lasts, brands must appeal to more than their original core demographic. Behemoths like Nike and Apple have done so — but makeup, skin care and hair lines have had less luck.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée
The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
When Should Fashion Companies Go Public?
Any fashion company that is contemplating going public needs to have not only the product and brand fundamentals right but also a business strategy that can easily be understood by the markets, writes Imran Amed.
How Glossier Tried and Failed to Become a Tech Company
The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.
How Glossier Tried and Failed to Become a Tech Company
The line’s $1 billion valuation hinged on Emily Weiss repositioning the brand as a tech start-up rather than “only” a beauty label. As illustrated in an excerpt from Marisa Meltzer’s new book on the founder’s larger-than-life ambitions, inclusive of an app that never saw the light of day, it was a poor fit practically from the start.