Glossier
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
6 Beauty Disruptors Changing the Way Consumers Shop
Long-dominant beauty behemoths are facing a new generation of clever start-ups reinventing the game.
6 Beauty Disruptors Changing the Way Consumers Shop
Long-dominant beauty behemoths are facing a new generation of clever start-ups reinventing the game.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Op-Ed | The Pop-Up Has Grown Up
Smart retailers are tapping into the power of the pop-up shop to study customers, test new business ideas and much more, writes Thomas S. Robertson.
Op-Ed | The Pop-Up Has Grown Up
Smart retailers are tapping into the power of the pop-up shop to study customers, test new business ideas and much more, writes Thomas S. Robertson.
Inside Glossier’s International Expansion Strategy
The digital beauty brand plans to enter four more European countries this year by repeating the hands-on community strategy it used to build an eight-figure business in the United Kingdom.
Inside Glossier’s International Expansion Strategy
The digital beauty brand plans to enter four more European countries this year by repeating the hands-on community strategy it used to build an eight-figure business in the United Kingdom.
Investors: Beware the Beauty Bubble
Eager buyers are driving beauty and personal care valuations up, but industry insiders see risks.
Investors: Beware the Beauty Bubble
Eager buyers are driving beauty and personal care valuations up, but industry insiders see risks.
Glossier Mines Condé Nast to Fill Creative Director Role
Marie Suter, currently the creative director for W, Teen Vogue, Allure and Them, helped define a new visual era at the legacy publisher.
Glossier Mines Condé Nast to Fill Creative Director Role
Marie Suter, currently the creative director for W, Teen Vogue, Allure and Them, helped define a new visual era at the legacy publisher.
Turning Physical Stores Into Living Advertorials
As transactions move online, physical retail must amp up the drama.
Turning Physical Stores Into Living Advertorials
As transactions move online, physical retail must amp up the drama.
Build the Customer Into Your Brand, Says Glossier's Emily Weiss
The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES. Watch now.
Build the Customer Into Your Brand, Says Glossier's Emily Weiss
The consumer is already powerful, and the beauty industry's mission is realising and unlocking that power, Glossier's Emily Weiss told Alexandra Shulman on stage at #BoFVOICES. Watch now.
Beyond Avon and Mary Kay, Why Social Selling Still Works
Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.
Beyond Avon and Mary Kay, Why Social Selling Still Works
Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.