Adidas
Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.
Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.
China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle
The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.
China Turnaround Challenge Dwarfs Adidas’ Yeezy Debacle
The brand has begun its turnaround strategy led by China market head Adrian Siu, focussing on ‘hyperlocalisation’.
Adidas Is Bringing Web3 Into Its Confirmed App
The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.
Adidas Is Bringing Web3 Into Its Confirmed App
The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.
Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.
Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.
Fear of God Celebrates Freedom and Elevated Basics at Debut Show
Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas.
Fear of God Celebrates Freedom and Elevated Basics at Debut Show
Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
Adidas’ Plans for Yeezy: What We Know
The German sportswear giant hinted it could try to sell already produced sneakers from the collaboration, but predicted its first annual loss in over three decades.
What’s Adidas Going to Do With All Those Yeezys?
New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.
What’s Adidas Going to Do With All Those Yeezys?
New CEO Bjorn Gulden will face questions about the doomed collaboration when the company reports earnings this week. That, plus what else to watch for in the coming days.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Can Puma Strike Gold Twice With Rihanna?
The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.
Moncler ‘Genius’ to Collaborate with Jay-Z’s Roc Nation, Mercedes-Benz
The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.
Moncler ‘Genius’ to Collaborate with Jay-Z’s Roc Nation, Mercedes-Benz
The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.