Adidas
Adidas Misses Forecasts With 93% Profit Plunge
First-quarter operating profit fell to €65 million, well short of the €263 million expected by analysts.
Adidas Misses Forecasts With 93% Profit Plunge
First-quarter operating profit fell to €65 million, well short of the €263 million expected by analysts.
Adidas to Replace €2.4 Billion Loan From German State Bank With a Multi-Billion Bond
Reports suggest the sports retailer no longer requires the government-backed loan which it agreed to earlier this month to curb the financial impact of the coronavirus pandemic.
Adidas to Replace €2.4 Billion Loan From German State Bank With a Multi-Billion Bond
Reports suggest the sports retailer no longer requires the government-backed loan which it agreed to earlier this month to curb the financial impact of the coronavirus pandemic.
Global Garment Industry Calls for Support for Manufacturers
Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.
Global Garment Industry Calls for Support for Manufacturers
Major brands including H&M and Adidas are working with the International Labour Organisation to commit to paying factories for finished goods.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
How Are Sports Brands Marketing Without Sports?
Nike, Adidas and Under Armour sponsor professional sports and athletes to stand out globally. Online, they have more competition, but their connection to champions still means something to quarantined consumers.
The New Normal: The Innovation Imperative Is Here to Stay
Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The New Normal: The Innovation Imperative Is Here to Stay
Companies will need to embed crisis-born innovations into long-term strategies to future-proof their business models, resulting in radical and enduring changes to their organisations and the wider industry, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Adidas Secures €3 Billion Coronavirus Funding From German State Bank
The sports retailer will also suspend its dividend as a condition of the government-backed loan.
Adidas Secures €3 Billion Coronavirus Funding From German State Bank
The sports retailer will also suspend its dividend as a condition of the government-backed loan.
Adidas Will Pay April Rent After Apologising
The German sports brand was blasted on social media last week for its decision to defer rental payments.
Adidas Will Pay April Rent After Apologising
The German sports brand was blasted on social media last week for its decision to defer rental payments.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Why Branding Matters Now More Than Ever
As the coronavirus crisis deepens, companies are slashing advertising budgets but branding never goes on pause, writes Doug Stephens of Retail Prophet.
Retailers, Pressured to Shutter Stores, Face a Moral Dilemma
Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.
Retailers, Pressured to Shutter Stores, Face a Moral Dilemma
Consumer backlash against big brands that continue to operate their stores is mounting as efforts to contain the coronavirus pandemic increase. But some critics are asking them to go one step further and halt e-commerce as well.
Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak
Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.
Adidas and Puma Forecast Sales Decline in China Amid Coronavirus Outbreak
Shares in Adidas and Puma, already pummelled in the last few weeks, declined 6 percent and 4.4 percent respectively.