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Adidas

Adidas
Workplace & Talent

Power Moves | YNAP CEO Joins Giorgio Armani Board, Coty Names New CEO

This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.

Workplace & Talent

Power Moves | YNAP CEO Joins Giorgio Armani Board, Coty Names New CEO

This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.


Retail

Kanye West Wants to Bring Yeezy Production to Wyoming

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.

Retail

Kanye West Wants to Bring Yeezy Production to Wyoming

The town of Cody, with virtually no textile industry currently, is expected to produce footwear and apparel for Yeezy's partnerships with Adidas and Gap.


Marketing

Can Condé Nast Woo Pandemic-Wary Advertisers?

This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet. 

Marketing

Can Condé Nast Woo Pandemic-Wary Advertisers?

This week, everyone will be talking about Condé Nast’s latest advertising push, what Nike’s results say about the activewear market and the fate of physical retail. Get your BoF Professional Cheat Sheet. 


Luxury

Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?

Luxury

Luxury’s Inequality Problem

The anti-racism protests that have swept the United States are inextricably linked to socio-economic class and rising inequality. Are luxury brands listening?


Retail

Adidas Sees Rebound in China Quicker Than Expected

The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.

Retail

Adidas Sees Rebound in China Quicker Than Expected

The German sportswear brand now expects second-quarter sales for the Greater China region to be around the same level as last year.


News & Analysis

On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.

News & Analysis

On Racism, Fashion Must Do More Than Speak Up

After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.


Retail

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.

Retail

Designer Aurora James Calls on Retailers to Commit to Black-Owned Businesses

As the US sinks into further turmoil over the death of another black man by the hands of the police, the Brother Vellies owner is asking the fashion industry to do more to combat systemic racism.


Sustainability

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

Sustainability

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.


Sustainability

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe

The footwear competitors are partnering with a big goal and deadline of one year.

Sustainability

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe

The footwear competitors are partnering with a big goal and deadline of one year.


China

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

China

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?