Adidas
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
How Brands Are Using NFTs to Keep Customers Hooked
Brands like Adidas, Gucci and The Hundreds are finding the tokens are a great way to reward their superfans. But maintaining that loyalty can be hard work.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
Nike, YNAP Halt Shipping to Russia
The latest news on fashion’s response to the war in Ukraine.
Nike, YNAP Halt Shipping to Russia
The latest news on fashion’s response to the war in Ukraine.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Case Study | Fashion’s Race for New Materials
Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Op-Ed | Notes From an NFT Sceptic
Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Inside Adidas’ Billion-Dollar Digital Transformation
The German sneaker giant is investing for a new era of tech-enabled retail in a bid to close the gap with Nike.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
Why the Resale Boom Shows No Sign of Stopping
Three factors explain why investors and operators are bullish on the secondhand fashion opportunity, according to research by BoF Insights.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
What Vietnam’s Factory Closures Mean for Fashion
A severe outbreak of Covid-19′s Delta variant has prompted months-long factory closures that threaten the supply chains of companies like Nike and Adidas.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.
Ex-Adidas Brand Chief Wants to Build a Sustainable Supreme
Eric Liedtke, who steered Adidas’ collaborations with celebrities like Kanye West and Beyoncé, is launching a zero-waste, zero-plastic streetwear brand.