Adidas
The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
The Debrief | How Athletes Are Building Fashion Brands
BoF's Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.
Get Ready for More Lawsuits Like Adidas v. Nike
Adidas’ action against Nike focused on patents not commonly at the centre of fashion cases, though that could change as technology increasingly becomes a competitive advantage.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
How Do the Biggest Companies in Sportswear Score on Sustainability?
Puma tops The BoF Sustainability Index 2022, but Skechers, Fila Holdings and Anta Sports all rank in the assessment’s bottom five.
What Adidas X Gucci Means for Gucci — and Adidas
This week, everyone will be talking about the long-anticipated release of Gucci X Adidas merchandise, the Global Fashion Summit in Copenhagen and US inflation data.
What Adidas X Gucci Means for Gucci — and Adidas
This week, everyone will be talking about the long-anticipated release of Gucci X Adidas merchandise, the Global Fashion Summit in Copenhagen and US inflation data.
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The Traceability Tech Aiming to Unlock a More Sustainable Industry
Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
The Path to Develop a Sustainable Shoe
Footwear has always been an engine for innovation, but developing a more sustainable shoe presents a particular challenge.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
How Puma Became a Rare Wholesale Success Story
For years, the German sportswear maker lacked a distinct identity. But Puma has found success in multi-brand retail and has gained a foothold in markets where Nike and Adidas aren’t dominant.
Why Robots Still Can’t Do One of Fashion’s Most Important Jobs
Efforts to automate sewing have fallen short of expectations.
Why Robots Still Can’t Do One of Fashion’s Most Important Jobs
Efforts to automate sewing have fallen short of expectations.