Adidas
Adidas, Activism and Fake News
This week, a spoof press release claimed Adidas had appointed a co-CEO to address rights violations in its supply chain, a sign of more disruptive and confrontational tactics from advocacy groups focused on the industry.
Adidas, Activism and Fake News
This week, a spoof press release claimed Adidas had appointed a co-CEO to address rights violations in its supply chain, a sign of more disruptive and confrontational tactics from advocacy groups focused on the industry.
Why Adidas’ Lawsuit Against Thom Browne Is About More Than Just Stripes
The outcome of the case could expand the power to enforce trademarks across the fashion industry and beyond.
Why Adidas’ Lawsuit Against Thom Browne Is About More Than Just Stripes
The outcome of the case could expand the power to enforce trademarks across the fashion industry and beyond.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
How Web3 Is Shaking Up Digital Marketing
A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
The Risks of Celebrity Marketing
Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.
The Risks of Celebrity Marketing
Kanye and Adidas, Johnny Depp and Dior: celebrity marketing can be a minefield as well as a goldmine — and social media has raised the stakes.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas Plans to Still Use Yeezy Designs After Costly Divorce
The sportswear giant cut its profitability forecast for the fourth time this year as it continues to confront the fallout from its split with Ye.
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.