Agenda-setting intelligence, analysis and advice for the global fashion community.

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

Many of the very same technologies concepts and companies that were leading the charge into the metaverse have coming crashing down to earth. — Many of the concepts and companies that led the charge into the metaverse have coming crashing down to earth. (Shutterstock)

Doug Stephens

15 December 2022

It wasn’t long ago that the global business community was transfixed by the metaverse and web3, the buzzy hypothesis that the next generation of the internet would give rise to a collective, persistent, virtual reality built on a blockchain-based foundation. Now, another kind of reality is settling in: many of the high-flying concepts and companies that drove this vision have coming crashing down to earth.

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The Metaverse Will Radically Change Retail

The coming of a collective, persistent, virtual reality will fundamentally transform how we live and shop, writes retail guru Doug Stephens.

Fashion’s Metaverse Obsession Has Cooled – But Don’t Count the Virtual World Out Yet

Meta’s earnings this week will provide an opportunity for the company to defend its vision for the metaverse. Fashion remains enthusiastic about the concept, though skepticism is growing.

Fashion’s Metaverse Reality Check

The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.

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Alibaba Targets $100 Billion of AI Revenue in Five Years

The Hangzhou-based company is the most aggressive Chinese spender on AI technology, having pledged over $53 billion of AI investment over several years.

Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On

At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Why H&M’s Sustainability Report Is So Unusual

The Swedish fast-fashion retailer is one of a shrinking number of companies that’s still drawing attention to its emissions goals. Plus, a Shanghai Fashion Week preview.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.

The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?

The Impact of War on Fashion’s Supply Chain

Textile hubs are already feeling the cascading risks of the conflict in Iran as Washington ramps up forced labour probes to revive tariffs, while decarbonisation in fashion’s factories might finally have a standard to go off of.

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