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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Confounding Climate Math, Explained

Want to understand why it’s so hard to cut fashion’s planet-warming emissions? Or why consumers say they care about sustainability, but shop like they don’t? Stop thinking in straight lines, writes Kenneth P. Pucker.
A woman in a green dress sits in front of palm fronds. She is surrounded by complicated equations.
Fashion's decarbonisation calculus is confusing and counterintuitive. (The Business of Fashion)

Imagine you are the chief supply chain officer at a multi-billion-dollar fashion brand.

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Further Reading

Who Will Finance a More Sustainable Fashion Industry?

H&M, Gap, Mango and Bestseller are leading an effort to provide manufacturers with cheaper loans for decarbonisation projects. It’s an innovative bid to address fashion’s big climate financing gap, but it still has holes.

About the author
Kenneth Pucker

Kenneth Pucker is a contributing writer at The Business of Fashion. Pucker is an American writer and educator who specialises in sustainability.

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