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Why Retailers Must Help Rebuild Society

We are crossing over into a new era where competitive advantage for major retailers which will come, not through further extraction of value from society, but through contribution of value to society, argues futurist Doug Stephens.
We are crossing over into a new era where competitive advantage for major retailers, from Amazon to Walmart, will come, not through further extraction of value from society, but through contribution of value to society, argues futurist Doug Stephens.
The future of competitive advantage is a mindset, argues Stephens. (Getty Images)
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As you prepared for work today, did you do so with the belief that your company was working to save humanity? If you’re like the vast majority of people in the retail sector, the answer would be a resounding “no.” But my intention here is to convince you that your company does in fact, have the power to do just that: the power to save humanity.

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