Why Editorial Brands Will Dominate Retail’s ‘Long Tale’

In 2008, New York native Ben Clymer was working in finance. When the financial crisis hit, he took a severance package and enrolled in Columbia Journalism School, where, in his spare time, he launched Hodinkee, a simple blog for wristwatch aficionados. The name Hodinkee, he would later reveal, was derived from the Czech word “hodinky,” meaning wristwatch.

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