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The Same-Sex Wedding Opportunity

The same-sex wedding market is worth $1.04 billion in the US and $192 million in the UK alone. Why have fashion companies been so slow to tap the opportunity it presents?
Same-sex wedding cake icing figures | Source: Shutterstock
By
  • BoF Team

Over the last 50 years, millions of people across cultures have broken free from traditional wedding formats, adopting a much more diverse range of occasions and ceremonies. But perhaps the most significant shift in the wedding market has been the rise of same-sex weddings. Same-sex unions are now legal in 37 US states, about half of the European Union’s member states and nations including Brazil, Canada and South Africa. They are also big business.

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