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Work-in-Progress Gucci Weighs on Owner Kering

A rapid turnaround at the Italian megabrand seems firmly off the menu, leaving parent Kering in a tricky position, writes columnist Luca Solca.
A rapid turnaround at Gucci seems firmly off the menu, leaving owner Kering in a tricky position, writes Luca Solca.
A rapid turnaround at Gucci seems firmly off the menu, leaving owner Kering in a tricky position, writes Luca Solca. (Getty Images)

Sabato de Sarno’s Gucci debut didn’t offer the big bang the brand needed. There simply wasn’t enough to suggest that a fast and material re-acceleration at Gucci is likely.

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Further Reading

The Business of Gucci’s Designer Debut

Shares jumped 4 percent following a Milan Fashion Week outing which saw Sabato de Sarno hone the brand’s universality and upscale appeal. Critics were left wanting more in ways both good and bad.

Can the Changes at Gucci Reignite Growth?

Luxury’s biggest pre-pandemic success story is reinforcing its high-end credentials as it works to transition from an era of fashion-driven ‘reinvention’ to a new chapter of ‘sustainable elevation.’

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