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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Anne Imhof, Queen of Hardcore, Is Selling Merch

The Berlin-based art star is selling hoodies, T-shirts, bombers and caps from her latest exhibition at Dover Street Market.
Anne Imhof wearing Saint Laurent by Anthony Vaccarello in New York, May 2023. Photographed by Joshua Woods, styled by Marc Goehring.
Anne Imhof wearing Saint Laurent by Anthony Vaccarello in New York, May 2023. Photographed by Joshua Woods, styled by Marc Goehring. (Courtesy of the artist and Flash Art)

Anne Imhof reclines on cushions in the airy studio at her house in Berlin’s Kreuzberg as she eyeballs me across the ether. There are guitars propped against the wall, and an art experiment in progress on the large table in the middle of the room. The relaxed, almost domestic setting is a surprise. Maybe it’s the sunshine pouring through the huge windows.

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