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Agenda-setting intelligence, analysis and advice for the global fashion community.

What I Learned at Fashion Month

Imran Amed shares his key findings from recent fashion weeks in London, Milan and Paris as the industry grapples with a slowdown that has raised questions about the long-term business model of the luxury sector.
A collage of fashion looks from he Spring/Summer 2025 fashion shows
The big question is whether the current downturn is a shorter-term cyclical shift, or a longer-term structural cataclysm that will require the luxury sector to make fundamental changes to its business model. (BoF Studio)

From the get-go, the most recent round of fashion weeks felt different. I didn’t make it to New York this season, but as I started meeting with CEOs and creative directors for catch-ups in London, Milan and Paris, it became more clear than ever that the industry is mired in a deep malaise. One CEO with 40 years of experience in the luxury fashion sector said he had never before witnessed such a marked shift in consumer sentiment in all major markets around the world, all at the same time.

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