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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Newness Imperative: Innovate or Fade

With fewer ‘virgin’ markets left to tap, established consumers now drive luxury demand — and they want something new — with significant consequences for creative strategy, says Luca Solca.
Louis Vuitton x Supreme Menswear Autumn 2017 | Source: Louis Vuitton
By
  • Luca Solca

LONDON, United Kingdom

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