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Taking Stock of the Burberry Reboot

The British luxury brand’s quarterly results were disappointing, but we have yet to see the full potential of the new business and creative vision take hold, writes Imran Amed.
As part of Burberry Streets, London's Bond Street tube station was renamed "Burberry Street" for London Fashion Week in September 2023.
As part of Burberry Streets, London's Bond Street tube station was renamed "Burberry Street" for London Fashion Week in September 2023. (Courtesy Burberry)

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