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Opinion: Home Is the New Fashion

Interiors now signal social status like clothes and accessories, but when your sofa is as recognisable as an ‘it’ bag, there’s potential for risk as well as reward, writes Martina Mondadori.
Living room by interior designer Rose Tarlow.
Living room by interior designer Rose Tarlow. (Miguel Flores-Vianna)
By
  • Martina Mondadori
BoF PROFESSIONAL

Not so long ago, a fashionable person’s status in society was mainly measured by the clothes that hung in their wardrobes. But today, the wardrobes themselves — whether custom or a vintage find from a flea market — can make as much of a social statement as the clothes they contain!

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Further Reading

Hospitality, Design and the Art of Emotional Connection

At Milan Design Week, BoF and Marriott International’s Luxury Group co-hosted a panel discussion on the evolving demands of luxury customers and on building brand staying power in 2025. Now, BoF shares insights from the panel, featuring Marriott International’s president of luxury Tina Edmundson, Dimorestudio co-founder Britt Moran and BoF’s founder and CEO Imran Amed.

Fashion Goes Big at Salone, But Design Still Rules

Fashion brands are edging in on the world’s largest gathering of design professionals and their wealthy clients, but design companies still dominate the sector, which is ripe for further consolidation, reports Imran Amed.

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