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Op-Ed | Why Luxury Needs Trump

Bernard Arnault’s appearance at the US President’s inauguration raised some eyebrows, but it was good business sense for the LVMH chairman, argues Andrea Felsted.
US President Donald Trump (R) shakes hands with Chief Executive of LVMH (Louis Vuitton Moet Hennessy) Bernard Arnault during a visit to the new Louis Vuitton factory in Alvarado
The Arnaults and the Trumps go back some way. Bernard Arnault was one of the first CEOs to visit the president following his 2016 election. (Getty Images)
By
BoF PROFESSIONAL

Billionaires were out in force at Donald Trump’s inauguration on Monday. Alongside the raft of US tech titans was Bernard Arnault, founder and chief executive officer of LVMH Moet Hennessy Louis Vuitton SE, accompanied by daughter Delphine and son Alexandre, both top executives at the family-controlled firm.

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