Agenda-setting intelligence, analysis and advice for the global fashion community.
Around the time LVMH and PPR (now Kering) were locking horns over acquisition target Gucci, word on the street was that the maximum turnover a luxury brand could achieve before becoming overexposed and losing its lustre was $2 billion. Since then, that number has been far surpassed by luxury’s biggest names, including Chanel, Louis Vuitton, Hermès and Gucci itself. Last month, Kering announced a medium-term annual sales target of €15 billion for Gucci, almost 50 percent more than its already substantial sales base.
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