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Agenda-setting intelligence, analysis and advice for the global fashion community.

Dries Van Noten: A Fashion Storyteller Plots A Future Beyond Clothes

With new product categories and retail experiences, the Belgian designer has recast himself as a fashion storyteller. Ahead of his Paris men’s show, Van Noten discusses the past, present and future of the Dries Van Noten brand with Laurence Benaïm.
A portrait of a man wearing dark garments.
Van Noten spoke with Benaïm ahead of his menswear show on Thursday in Paris, and the release of a new perfume in March. (Dries Van Noten)

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Further Reading

Dries Van Noten Branches Into Beauty

On March 2, the Puig-owned luxury label will launch its beauty line of refillable lipsticks and perfumes, alongside soaps, hand creams and accessories like mirrors, combs and makeup bags.

About the author
Laurence Benaïm

Laurence Benaïm is a contributing writer at The Business of Fashion. Benaïm is a highly respected Frence journalist and author who writes scholarly, cultural, and artistic observations about fashion.

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