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Agenda-setting intelligence, analysis and advice for the global fashion community.

Decoding Gucci’s Latest Digital Experiment

Tim Blanks talks to Alessandro Michele about Gucci’s new online concept store, Vault, and why the designer plans to stage a ‘surprise’ show despite skipping Milan fashion week.
Gucci's Vault activation sold a mix of archive items and exclusive collabs.
Gucci is launching a major online concept store, Vault. Courtesy. (Giovanni Attili)

Vault! Alessandro Michele loves the word so much it’s the name he has given to Gucci’s new

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