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Will Gucci’s New Creative Configuration Work?

The Italian megabrand has partitioned its creative department and recruited Maria Cristina Lomanto to oversee merchandising. Is it enough to reignite consumer interest? Luca Solca does the analysis.
A model walks down the Gucci cruise runway in a black and white swirl dress with a handbag in their left hand.
Gucci has partitioned its creative department and recruited Maria Cristina Lomanto to oversee merchandising. (Gucci)

On page 22 of Gucci’s presentation at parent company Kering’s recent capital markets day, there was an interesting announcement: the Italian megabrand has partitioned its creative department.

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