Agenda-setting intelligence, analysis and advice for the global fashion community.
In February of this year, my team at Ienki Ienki and I were preparing for a sales campaign in Milan. It was a good time for the brand. We had recently surpassed 160 wholesale accounts. Our Pre-Fall campaign was a success. And with upcoming main collection sales, it looked like we’d be celebrating our best season to date. The team was energised.
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