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Agenda-setting intelligence, analysis and advice for the global fashion community.

There’s More to Building a Beauty Brand Than Selling Lipstick

The most inspiring fashion brands from Comme des Garçons to Balenciaga are able to satisfy customer desire and still make sales targets. The same can be done in beauty, writes Isamaya Ffrench.
Fashion and beauty have to be both desirable and relatable, writes Isamaya Ffrench.
Fashion and beauty have to be both desirable and relatable, writes Isamaya Ffrench. (Josie Hall for ISAMAYA Beauty)

“Wet clay coming through!”

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Further Reading

How Isamaya Ffrench Is Reinventing Beauty

The make-up wunderkind and BoF 500 cover star is growing a beauty brand that’s less about prettification and more about ‘world building’ for a generation that grew up with the speed and fluidity of the internet.

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Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


The Impact of War on Fashion’s Supply Chain

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