Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Olaplex Sales Fall, But Company Says Recovery Is on Track

Sales in speciality retail stores rose 22.4 percent, but were dragged down by poor performance in its professional and direct-to-consumer channels.
Olaplex is known as the prestige hair category creator.
After going public in September 2021, Olaplex was considered the industry’s crown jewel. (Olaplex)

Olaplex showed signs of recovery with strong sales from Sephora and other stores in the second quarter, but those gains didn’t make up for a continued slide in its direct-to-consumer business.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON