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Zalando Uses AI to Speed up Marketing Campaigns, Cut Costs

The European fashion e-tailer is using generative AI to produce cheaper imagery faster for its app and website, and is developing ‘digital twins’ of models.
A person holds a phone and shops using the Zalando virtual assistant. They have asked the chatbot which shoes are the best for a marathon and the chatbot has made suggestions.
Zalando is the latest retailer to try out AI-generated digital twins of models, after Sweden’s H&M in March said it created digital twins in collaboration with a modelling agency. (Zalando)

European online fashion retailer

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