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Opinion: ChatGPT Is a Bad Personal Shopper, But It’s Learning

Shoppers arriving at e-commerce sites from ChatGPT are less likely to buy than those coming through other channels, but the gap is closing.
ChatGPT’s shopping capabilities are still in their infancy.
ChatGPT’s shopping capabilities are still in their infancy. (Getty Images)
By
BoF PROFESSIONAL

As OpenAI seeks more ways to make money, ChatGPT’s potential as a shopping assistant is one promising idea: You tell the bot what you’re thinking about buying, and it will help you make comparisons, sort prices and answer intricate product questions. With any luck, those answers might even be right.

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