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Exclusive: Amouage Is The First Beauty Brand to Join Aura Blockchain Consortium

The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
A picture of an Amouage bottle with the brand's logo and that of the Aura Blockchain Consortium.
Amouage has joined the Aura Blockchain Consortium. (Amouage)

Amouage is looking to blockchain to provide traceability for its luxury fragrances.

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