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Jony Ive Explains Why Apple Is Entering the Luxury Market

Jonathan Ive spoke about the Apple Watch at the Condé Nast International Luxury Conference, explaining that the company developed its own gold alloy for the high-end version of its smartwatch.
Suzy Menkes, Jonathan Ive and Marc Newson at Condé Nast International Luxury Conference | Andreas Rentz/Getty Images for Condé Nast International Luxury Conference
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  • Bloomberg

FLORENCE, Italy —

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