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The humble bulrush does not look like the next big thing in fashion. Growing in marshes and peatland, its brown sausage-shaped heads and fluffy seeds are a common sight across the UK. Yet a project near Salford in north-west England is aiming to help transform the plant into an environmentally friendly alternative to the goosedown and synthetic fibres that line jackets, boosting the climate and the productivity of rewetted peatland in the process.
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