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Under Armour Lifts Annual Forecasts as Turnaround Slows

CEO Kevin Plank has ramped up cost cuts, simplified product mix and rolled out new apparel and footwear styles since returning to the helm ⁠in April 2024.
Under Armour's Rush fabric in action.
Under Armour is refocusing on higher-priced items in categories such as training, running and team sports. (Under Armour)

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