Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Lacoste to Sponsor Rolex Paris Masters Tennis Tournament

The heritage French label is increasingly asserting its sporting credentials amid luxury brands’ growing interest in tennis over the past year.
Novak Djokovic on the Great Wall of China
Lacoste, also a longtime sponsor of the prestigious French Open and all-time great player Novak Djokovic, has increasingly had to defend its dominance in the sport. (Lacoste)

Lacoste has signed a partnership with the Rolex Paris Masters, an annual ATP Masters 1000 event—a series of worldwide tennis tournaments featuring the top-ranked players on the men’s tour—the company confirmed Thursday.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sports
How the collision of sports and fashion is creating new opportunities in both industries.

Why Adidas Is Suing a Sneaker Leaker

The activewear giant’s legal action against the popular sneaker news site Sole Retriever exposes hidden fault lines in the industry's relationship with the media that covers it.


Adidas’ Power Play Against Leakers

Adidas filed one of the strangest lawsuits that you’ll see in sneakers. It could have implications for how consumers get their information moving forward.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

The Industry That Eats Its Young

Small fashion labels have always been shortchanged by their wholesale partners. A wave of high-profile bankruptcies has turned a structural injustice into an existential crisis. There is a better way to do business, writes Imran Amed.


The Zara-Fication of John Galliano

Fashion’s enfant terrible is trading exclusivity for the mass market. Is it the ultimate fashion coup, or the final surrender of prestige?


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON