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Hugo Boss’ Hugo Brand to Sponsor VCARB F1 Team

The German retailer’s Gen-Z label will design apparel for the newly rebranded Visa Cash App RB team.
Daniel and Yuki for VCARB F1
The Hugo-VCARB F1 deal marks the German retailer’s second foray into motorsports after its Boss line became the official apparel partner of the Aston Martin F1 team in 2022. (Hugo Boss)

Hugo, the Gen-Z-focused ready-to-wear sub-brand under German retailer Hugo Boss, has signed a sponsorship deal with Formula 1’s new Visa Cash App RB team, or VCARB F1.

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