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Adidas Has Extended Contract With Basketball Star Anthony Edwards, CEO Confirms

Edwards and his AE 1 signature sneaker are central to the brand’s expansion plans in North America, led by its growing basketball category.
Anthony Edwards in a commercial
The AE 1 sneaker has sold out every Adidas drop in most sizes and colourways and racked up over 17,500 trades on StockX at an average price of $126 as of June, the resale platform told BoF. (Adidas)

Minnesota Timberwolves and Team USA Basketball star Anthony Edwards has extended his contract with Adidas, chief executive Bjørn Gulden said on the company’s quarterly earnings call Wednesday.

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