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When It Comes to Fashion, M&S Is on the Right Wavelength

Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.
Marks & Spencer store.
Marks & Spencer store. (Shutterstock)
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Fashion matters at Marks & Spencer. Clothes are an emotional purchase, and when M&S is successfully delivering clothes that its customers desire, it’s a strong sign that the retailer is on the right wavelength. Food may be a much larger part of the business these days but fashion is the bellwether.

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