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Exclusive: The Whitaker Group Expands With New Women-Centric Retailer Jaide

It will be the US group’s first foray into women’s retail as it looks to expand its popular streetwear retail empire.
Jaide Charlotte will open at 1506 Central Ave, directly across from The Whitaker Group’s Social Status boutique.
Jaide Charlotte will open at 1506 Central Ave, directly across from The Whitaker Group’s Social Status boutique. (The Whitaker Group )

The Whitaker Group is branching into new territory as it grows its streetwear retail empire.

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Further Reading

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Is Nike Finally Winning With Women?

With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

In This Article

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