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Agenda-setting intelligence, analysis and advice for the global fashion community.

The 24-Year-Old Aiming to Dethrone Victoria’s Secret

Parade has a grand plan to be the ‘next big underwear brand.’ Up next: its first store.
Lingerie brand Parade has raised $10 million in funding from a host of venture capital firms, including Maveron. Emily Lipson.
Parade, based in New York, is opening its first store next month in Manhattan’s SoHo neighbourhood. Emily Lipson.

Cami Téllez never liked buying underwear, but maybe that’s why the 24-year-old is suited to take on Victoria’s Secret.

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Further Reading

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

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